PUBLIC LAUNCH AUGUST 2026
Sign inJoin for free
The Allied Health Hub

Brand Guide

Everything you need to represent The Allied Health Hub with confidence — colours, typography, tone of voice and brand assets.

Version
2.0
Updated
May 2026
Primary Fonts
Quicksand + Plus Jakarta Sans
Questions
hello@thealliedhealthhub.com
02 — Colours

Colour palette

Our palette is warm, human and distinctive. Blurple is the anchor — everything else supports and lifts it.

Blurple
HEX #3F2A5A
RGB 63 · 42 · 90
CMYK C80 M97 Y0 K45
PANTONE 669 C
Primary
SeaFoam Green
HEX #9DD9D2
RGB 157 · 217 · 210
CMYK C39 M0 Y9 K0
PANTONE 318 C
Secondary
Hubba Hubba Orange
HEX #FF8204
RGB 255 · 130 · 4
CMYK C0 M54 Y100 K0
PANTONE 151 C
Accent
Cappuccino Foam
HEX #FFF8F0
RGB 255 · 248 · 240
CMYK C3 M2 Y8 K0
PANTONE 11-0109 TSX
Background
Light Mustard
HEX #F4D06F
RGB 244 · 208 · 111
CMYK C0 M4 Y48 K0
PANTONE 1205 C
Supporting
Charcoal Black
HEX #322E21
RGB 50 · 46 · 33
CMYK C48 M53 Y84 K90
PANTONE Black 2 C
Text / Dark UI
💡  Colour hierarchy: Blurple leads. SeaFoam supports and brings warmth. Orange drives calls-to-action and highlights. Cappuccino Foam and Charcoal handle backgrounds and body text. Mustard is used sparingly for accent moments.
03 — Typography

Type system

Two typefaces do all the work. Quicksand for headlines — rounded, warm, distinctive. Plus Jakarta Sans for body and UI — clean, readable, modern.

Aa
abcdefghijklmnopqrstuvwxyz
ABCDEFGHIJKLMNOPQRSTUV
0123456789 !@£$%^&
Quicksand
Headlines, display text, navigation, CTAs and any brand-forward copy. Use SemiBold (600) or Bold (700).
Headlines Nav CTAs Display
Aa
abcdefghijklmnopqrstuvwxyz
ABCDEFGHIJKLMNOPQRSTUV
0123456789 !@£$%^&
Plus Jakarta Sans
Body copy, UI text, captions and form labels. Use Regular (400) for body, Medium (500) for emphasis, SemiBold (600) for UI labels.
Body UI Captions Forms
Type Hierarchy
Heading 1 Page Title Quicksand 700 · 2rem
Heading 2 Section Heading Quicksand 700 · 1.5rem
Heading 3 Sub-heading Quicksand 600 · 1.15rem
Body Body copy — readable at all sizes, warm and approachable. Jakarta 400 · 1rem
Caption Supporting caption text Jakarta 400 · 0.82rem
Label SECTION LABEL Quicksand 600 · 0.72rem
04 — Positioning

Who we are

One sentence, one tagline, one platform. Every piece of content should flow from this foundation.

One platform, built exclusively for Allied Health professionals.

Community, CPD/CE, supervision, events and careers — all in one place.

Core Positioning
The Allied Health Hub is the infrastructure that didn't exist before. It removes the friction of offering and accessing CPD and supervision — purpose-built for Allied Health, not a generic platform with an Allied Health skin.
The Platform in One Line
TAHH is LinkedIn + Seek + Eventbrite + Kajabi — purpose-built and fully connected for Allied Health.
For Providers & Educators
Contribute value — events, courses, podcasts, supervision. The platform surfaces your work to the right Allied Health audience. The more you give, the more discoverable you become.
For Allied Health Professionals
One profile. Every part of your career. Find CPD, access supervision, track your hours, connect with peers and explore opportunities. Always free to join.
05 — Voice & Tone

Voice & tone

Warm and professional. Peer-level respect. We speak to Allied Health professionals as intelligent, experienced colleagues — never talking down, never over-explaining.

🎯
Direct
First person 'you' — conversational and personal. Open every piece of copy with a strong value statement. No preamble, no setup.
🌱
Aspirational
Always lead with possibility, opportunity and value. Never lead with pain or frustration. Our audience is growth-driven — honour that.
💡
Meaning First
Lead with a truth or aspiration the reader already holds, then introduce the feature as the means to that end. Meaning before mechanics, always.
🤝
Values-Driven
CPD is about genuine professional growth — never compliance ticking. Frame development as identity, aspiration and contribution to the profession.
✂️
Precise & Punchy
No fluff, no filler. Digital-first by default — short, scannable, punchy. Long-form is the exception, reserved only where depth is genuinely expected.
🔬
Confident
Authoritative without being chest-forward. We know this space. We built the infrastructure. Speak with quiet confidence, not performative enthusiasm.
✓ Do say
  • ✓Lead with what becomes possible — not what gets fixed
  • ✓Frame CPD as genuine professional growth and identity
  • ✓Write for supervisors as giving back to the industry
  • ✓Establish value first — land 'free to join' as a closer
  • ✓Use 'Allied Health professionals' as the default term
  • ✓Use 'optional automatic note taker' (not 'AI note taker')
  • ✓Use 'coming soon' for post-MVP features
✕ Never say
  • ✕'Stop doing X' or 'without the juggle' — no negative hooks
  • ✕'Hardest thing to access' — no pain-framing
  • ✕Frame CPD as compliance or box-ticking
  • ✕'Build your influence / personal brand' for supervisors
  • ✕'Practitioners' as a catch-all — too physio-specific
  • ✕'Booking' sessions — use 'creating a session and inviting'
  • ✕Reference 'AI' as a feature or selling point
Copy examples — right vs wrong
✕ Wrong "CPD events, courses and resources — all in one place, filterable by discipline, clinical interest, treatment type and format."
✓ Right "The Allied Health Hub is where Allied Health professionals come to find CPD that genuinely moves their practice forward."
✕ Wrong "The goal setter has two parts — because professional development is about more than just hitting your hours. First, set your annual CPD/CE hour requirement..."
✓ Right "Great professional development starts with knowing where you want to go. The Hub's goal setter gives you space to define both — your annual CPD/CE requirement and the professional areas you genuinely want to grow in."
06 — Brand Pillars

What we stand for

Six principles that underpin every content decision, design choice and brand expression. When in doubt, run it against these.

01
Lead with aspiration
Every section, post and piece of copy opens with a statement of value — not a description of a feature. Frame everything as opportunity, possibility and growth. Pain avoidance is off-brand.
02
Meaning before mechanics
The 'why' always precedes the 'how'. Lead with a truth the reader already holds, then introduce the feature as the means to that end. Instructional framing is off-brand.
03
Intrinsic motivation
Allied Health professionals are driven by genuine professional growth and contribution. Compliance is a byproduct — never the hook. Honour that distinction in every piece of copy.
04
Infrastructure, not aggregator
TAHH fills a market gap that didn't exist before. We are not a bundle of features. We are the missing infrastructure for Allied Health — purpose-built, not adapted from something generic.
05
Contribution over personal brand
When writing for supervisors, mentors or senior clinicians — frame their motivation as deepening impact and giving back to the profession, not building authority or personal brand.
06
Value before free
'Free to join' is an important closer — never a lead. Establish what The Hub makes possible first. Then land 'free' as the natural, pleasant conclusion. Leading with free cheapens the offer.
07 — Usage

Usage guidelines

For collaborators, ambassadors and freelancers creating content on or about The Allied Health Hub — the guardrails that keep the brand consistent.

✓ Always do
  • ✓Use approved logo files from the downloads section
  • ✓Use Blurple as the dominant brand colour
  • ✓Pair Quicksand with Plus Jakarta Sans as specified
  • ✓Lead copy with value and aspiration
  • ✓Reference CPD/CE (both, for global relevance)
  • ✓Refer to the platform as 'The Allied Health Hub' or 'The Hub' after first mention
  • ✓Use 'optional automatic note taker' where relevant
✕ Never do
  • ✕Recreate or screenshot the logo
  • ✕Use off-brand colours in brand contexts
  • ✕Mix Quicksand with unrelated typefaces
  • ✕Frame copy with pain, problem or compliance anxiety
  • ✕Reference AI as a feature or differentiator
  • ✕Use 'MVP' language publicly — use 'coming soon'
  • ✕Imply features or flows that aren't confirmed as built
→ Platform language
  • →'Allied Health professionals' — default audience term
  • →'The Hub' — shorthand after first reference
  • →'CPD/CE Tracker' — always both abbreviations
  • →Avoid 'practitioners' as a catch-all
  • →Avoid 'therapists' alone — excludes many disciplines
  • →Avoid 'booking' sessions — use 'creating a session'
  • →Avoid 'Agora' or third-party tool names publicly
🌏  Geographic note: TAHH launches Australia-first but is built for global expansion. Use CPD/CE (not just CPD) to reflect both Australian and international usage. Note that 'Physiotherapist' (Australia) = 'Physical Therapist' (USA) — be aware of terminology differences when creating content for broader markets.
08 — Downloads

Brand assets

All brand assets available for download below. Always use original files — never recreate logos, alter colours or modify type from screenshots or low-res sources.

🔷
Logo Suite — Primary
Horizontal primary logo in all approved colour variations.
AI EPS SVG PNG JPG
↓ Download
🔶
Logo Suite — Secondary
Stacked secondary logo and icon mark only — all approved colour variants.
AI EPS SVG PNG JPG
↓ Download
🔤
Brand Fonts
Quicksand SemiBold + Regular. Plus Jakarta Sans weights 300–700. Web and desktop formats.
TTF WOFF WOFF2
↓ Download
🎨
Colour Swatches
Brand colour swatches for Adobe (ASE), Figma, Sketch and a CSS custom properties file.
ASE CSS PDF
↓ Download
📋
Brand Guide PDF
Printable one-page brand summary — quick reference for colour values, type specs and logo rules.
PDF
↓ Download
📦
Full Brand ZIP
Everything in one download — logos, fonts, swatches and all supporting brand files.
ZIP
↓ Download all
Questions about brand usage?
Working on something and not sure if it's on-brand? Reach out before you publish.
Get in touch →
The Allied Health Hub®
One platform, built exclusively for Allied Health professionals. Community, CPD/CE, supervision, events and careers.
Brand Guide v2.0 · Updated May 2026 · The Allied Health Hub® · All rights reserved